BitFolk gains most of its business through personal recommendations between our customers. The only way we can differentiate ourselves in this market is on good customer service. As a result, social networking is the best way to market our service.
It is very tempting to offer promotions based on customers mentioning us on a social networking service (e.g. "Retweet this to have a chance to win…"), however, we do not believe in coercing customers to advertise us to their friends.
We only want people to promote us because they're happy with our service, not because we offered them a reward. We will not run promotions whose entry requirements include advertising us on a social network. Anything good (or bad) that you read about BitFolk on a social network has a good chance of being a genuine customer testimonial.
That doesn't mean that we don't want you to talk about us on social networking. If you're happy with your service and you want to say thanks, the thing we appreciate most is a post to your social networks. The only thing we can offer you is the best service we can provide, and that comes as standard.
BitFolk maintains a Twitter account, and this is our primary microblogging platform.
We try to send notices regarding all outages and other important issues to Twitter and are usually able to do so sooner than writing an email to the announce list.
We recommend that all customers follow us on Twitter. If you do not have a Twitter account, you can follow using the RSS or Atom feed.
BitFolk has a Facebook page, but we haven't really figured out what to do with it yet apart from uploading a few images and allowing customers to see who of their friends might also be a customer.